"(Lasting Leaf) will help those with busy lives who can only shop once a week, or the growing number who live alone and are unable to finish a whole bag before it passes the sell-by date."

"Lasting Leaf is a unique new salad concept that offers consumers longer lasting, freshly washed bagged salad."

"There is already a demand for a longer-lasting bagged salad in tandem with our desire to promote the reduction of food waste."

"We've created a range that answers a genuine need while having the potential to change consumer attitudes."